Company to Produce 'The Biggest Loser' Whey Protein drinks Getting back in the gym and erasing years of bad eating habits is never easy. Losing large amounts of weight because your health depends on it is even harder. DESIGNER WHEY(R), America's #1 Selling Protein*, is joining forces with NBC's hit weight loss program The Biggest Loser to help contestants and viewers retake control of their lives by creating a co-branded protein powder product, The Biggest Loser Protein by DESIGNER WHEY, which is already available in stores and online. The Biggest Loser Protein by DESIGNER WHEY has been developed through a licensing agreement with NBC Universal Television, DVD, Music and Consumer Products Group.
"The Biggest Loser offers contestants life changing tools to regain their health through supervised dieting and exercise, and DESIGNER WHEY offers everyone life changing protein supplements for better results inside and out," commented David Jenkins, Founder and Chief Executive Officer of DESIGNER WHEY. "We are excited to see, along with the rest of America, the positive impact that our research-proven DESIGNER WHEY products will have on The Biggest Loser contestants and fans."
"The show trainers and doctors have been incorporating Whey Protein into the lives of our contestants for the last few seasons," says Mark Koops, Creator and Executive Producer of The Biggest Loser. "We are excited to now have a product that has been tailored to the needs of our contestants and available to everyone who wants to live The Biggest Loser Lifestyle."
"We are really pleased to offer The Biggest Loser Protein drinks by DESIGNER WHEY," said Kim Niemi, Senior Vice President, NBC Universal Television, DVD, Music and Consumer Products Group. "This product will be a terrific complement to the existing portfolio of Biggest Loser diet and wellness products, which will benefit the show's contestants and viewers alike."
Contestants of The Biggest Loser season seven will use the cross-branded DESIGNER WHEY and The Biggest Loser Protein in their quest for better health on the show, and after. The Biggest Loser Protein by DESIGNER WHEY will be available in four signature flavors of Blue Blueberry, Red Raspberry, Chocolate Deluxe and Vanilla Bean protein shakes at retailers nationwide. Also available in single serving packets, The Biggest Loser Protein-2GO(R) is convenient and perfect for the on-the-go lifestyle.
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